About us
Two guys from Catskill who built the company first and are writing it down second.
We are not marketers who discovered moving. We are Liam and Jacob, the operators behind Hercules Moving Heroes, a company that started with one box in 2023 and is pacing $750,000 this year. Everything on this site comes out of that business, the wins and the expensive mistakes.
2023
Started with one box
1,000+
Families moved
140+
Five-star reviews
30+
Towns served
~10
Employees
$750K
2026 pace
Business development
Liam M.
Head of Business Development at Hercules Moving Heroes. Runs client relations, quoting, intake and the numbers. The one in most of the videos so far.
From Catskill too. If you found us through Instagram, TikTok or YouTube, Liam is who you have mostly been watching so far. He joined the business in November 2025 and is the reason it stopped being a one-man job. He looked at two years of hard work stuck under $150K and said the obvious thing nobody else had: Jacob was running a job, not a business.
He built the front end of the company, the website, the reviews, the quoting process and the way we talk to customers, and he handles the money. He has worked the truck too, so he is not guessing about what a crew can do in an hour.
On the strategy calls, Liam is the one who will ask what your market actually pays and whether your quote covers your costs. Bring numbers.
Founder
Jacob K.
Founder of Hercules Moving Heroes. Runs pricing, hiring and operations.
I grew up in Catskill, New York. Three years ago I was working a gas station counter for $17 an hour. A guy with a bad back paid me $75 to move one box from the post office to his house, and that was the first job. Single items are still how we tell people to start.
Inside the first month I had a $1,000 day, which is what I kept after the helper and the truck rental were paid, and there was at least one of those most weeks. For two years I ran it alone: $85,000 the first full year, $120,000 the next. Single items, small apartments, whatever the bigger companies would not bother with. I undercharged, I lost money on jobs I should have turned down, and I learned pricing the expensive way. It paid the bills and it never grew, because I was the company.
At the end of 2025 that changed. Liam joined and said the obvious thing nobody else had: I was running a job, not a business. We changed three things: a website with real photos and the rates on it, a habit of asking for the review at the truck, and one good foreman who could run a job without me. Today I do not carry furniture. I quote, price, hire and schedule, and my crews run the jobs. In 2026 we finally bought a pickup and a trailer, and we still rent box trucks when a job needs one. Getting off the truck is the hardest thing I have done in this business, and it is the part I most want to hand other people.
The company behind this
Hercules Moving Heroes.
Based in Palenville, New York, serving Greene, Columbia, Ulster, Albany and Dutchess counties, with long-distance moves on top. About ten employees, several crews running at once, and trucks that still get rented when the numbers say to rent. Licensed carrier, and 5.0 on Google across 140+ reviews. The company site is herculesmovingheroes.com.
It is not a family business and it did not start with money. It started with one guy, a phone, and Craigslist. That is why we think you can do it.
Both of us are on YouTube, Instagram and TikTok, showing the same numbers on video.
One month, no theory
What a month looks like now.
August 2026, straight off the job calendar. Our best month so far: $82,000 billed, gross, before expenses. On its own that is a pace near a million a year, against the $750K we quote as the 2026 pace. Neither of us carried a box.
- About $1,600 a job, $2,900 a working day. The range was a single couch across town on one end and a two-day, $5,000 delivery to New Hampshire on the other. Most jobs were neither.
- Six long-distance runs. Brooklyn twice, the Bronx, New Jersey, New Hampshire, and a truck loaded for Toronto. The rest were local, which is where the reliable money is.
- Eight labor-only jobs and three packing days. Loading a customer's pod or U-Haul is the easiest work to price and the fastest to fill a gap with. Say yes to it.
- Seventeen of the 52 were on a weekend. The customer picks the day. Your calendar is not a nine-to-five.
- Crews of two on most jobs, up to five on one. Earliest truck out at 6:15 AM, latest back at 8:15 PM, and three days in the whole month with nothing booked.
Revenue is gross, before expenses. Job counts are calendar entries; a few jobs ran two days and appear twice. This is our month, in our market, three years in. It is not a promise of yours.
Why we are doing this
Nobody wrote this down for us.
When Jacob started, every mistake had to be paid for in cash. There was no one to say what a two-man crew should bill per hour, or that the truck comes after the job, or that one foreman is worth more than a second truck. The FAQ is the start of that list. So we are writing it down, with the real numbers, for the people who are where Jacob was three years ago.
- We still run the company. The moving business pays us. This site is not the business model, which is why the tools on this site are free and the call is $249.99, not $1,999.
- We only teach what we did. If we have not tested it on our own jobs, it is not on this site.
- We will tell you not to book the call. If you want someone to run it for you, or you want a guarantee, we are the wrong people.