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The stack

Every tool we run the company on, in the order you will need it.

People ask what software a moving company needs. Less than you think, and almost none of it on day one. This is what Hercules actually runs on, split into three stages, because the tool that saves a company with three crews is a waste of money for a company with one job. And the thing that ties all of it together, the reason one person can run the front office of a company this size, is AI. That part is first.

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  1. Stage 1Day oneBefore the first job
  2. Stage 2The phone is ringingThe first jobs and the first month
  3. Stage 3Crews and reviewsOnce you have employees, reviews and insurance

Before the stages

AI runs the front office. You run the company.

This is not a nice-to-have on the list. It is the operating system. Nobody at Hercules is on a truck and nobody sits in an office all day, because quoting, agreements, crew briefings, follow-ups, invoices and filing all get done in minutes: the AI does the first draft of everything and a person checks it. One owner with these systems in place runs the whole front office alone. That is the point.

The center of the business

Claude

An AI assistant that connects to the rest of the stack. Ours reads the messages and call transcripts in Quo, looks at the customer's photos, drafts the quote, fills in the SignNow agreement, writes the crew briefing, drafts the invoice, and files the paperwork in Drive.

Why it is first on this page: a moving company is a phone-and-paperwork business with trucks attached. Every job is the same eight documents and the same twelve messages. Once the AI has your rates, your agreement and your way of talking to customers, it produces all of that from a single conversation, and you spend your time on the two things it cannot do: deciding the price and showing up. How we set it up, prompt by prompt, is the biggest single part of what we teach. Start with the free plan on day one and let it draft your first ad and your first quote.

Claude

What it does for us on a normal Tuesday

  • Reads the new lead. The Quo transcript or text thread, plus the photos. Tells us what was not asked.
  • Drafts the quote from our rates and the cost math, in our tone, one question at a time when it is a text.
  • Fills the agreement so the customer signs and types nothing else.
  • Writes the crew briefing for the morning: addresses, access, heavy items, what to watch.
  • Drafts the invoice and the review ask when the job closes, and files everything in Drive.

Every one of those is reviewed by a person before it goes out. The AI writes the first draft. It does not send. See it on one real job, message by message.

  • Receipts and a calculator spread on a deskThe paper the apps replace: receipts, invoices, the schedule on a notepad.
  • A Hercules mover wheeling a metal file cabinet on a dolly across a parking lotThe dolly is still a tool. Most of this list is software.
  • Two Hercules movers carrying a cabinet out of a truck onto snowEvery app on this page exists to book and run a job like this one.

Stage 1 · Day one

What you need before the first job.

Four things. Three are free. All four fit in one afternoon, and the first job page walks through setting them up.

Free

Google Business Profile

Your listing on Google Maps and in the local results. When someone types "movers near me," this is what they see.

Why we use it: it is where most of our jobs come from, and it costs nothing. Reviews live here. A profile with real photos and twenty reviews beats a paid ad from a company with none. Start it on day one because verification takes days or weeks, and it is the single most important marketing asset you will own. The fields to fill in and what ours looks like next to a beginner's.

Set up a profile

Day one

Quo

A business phone line that runs on your existing phone. Calls, texts and voicemail for the company number, with every conversation kept in one place, recorded and transcribed.

Why we use it: the company has a number before it has anything else, and every lead you ever get is saved and searchable. It records and transcribes calls, so when you are not sure of a price you paste the transcript into Claude and ask what you missed before you commit to a number (the quote-call opening shows how). If you have a partner, you share one line, and each of you can listen to the other's calls with an AI summary instead of a hand-off. It connects to Claude directly. Sign up through our link and Quo sends you a $20 Visa gift card once you have been a customer for three months, and sends us $50.

The Inboxes panel in Quo: Quotes on (518) 294-9337 with 36 open threads, and Job Management on (518) 721-3521.
Our two Quo inboxes: quotes on the public number, job management on a second line. 36 open quote threads the morning this was taken.
Get Quo

Free plan

Claude

The AI assistant from the top of the page. On day one it drafts your ad, your profile description and your first quote.

Why day one: the free plan is enough to write your first ad and answer "what should I charge for this" with your real numbers. The full setup comes later, but the habit of asking it first starts now.

Claude

Cheap

Craigslist

The classifieds. A few dollars a post in most markets, free in some.

Why we used it: it is where Jacob's first jobs came from. Single items, small moves, the customers who want it done this week. The post is written out word for word. It stops mattering once reviews take over, but it is the fastest first job there is.

The Hercules Craigslist listing: Capital Region Moving, Fast, Licensed and Insured Movers with Truck, posted 22 days ago, with the five-man crew photo, an Albany map, the phone number and the license numbers
Our Capital Region listing, as it runs now.
Craigslist

Stage 2 · The phone is ringing

Paper that gets signed, money that gets paid, more places for jobs to come from.

Add these as you need them, in roughly this order. The first two the day you book your first job. The lead platforms when you have open days to fill.

First booked job

SignNow

E-signatures. You send the Moving Services Agreement, the customer taps to sign on their phone, you both get the PDF.

Why we use it: templates. Every agreement we send is a saved template where we fill in the job and the customer fills in nothing but a signature. That rule alone cut our booking time in half and ended the "I never agreed to that" conversation. Claude fills the fields. Cheaper than the big-name alternative, and it does the same job.

Free to take

Getting paid

Cash, check, Cash App and Zelle, with no fee on either side. Venmo, PayPal and cards too, with a 3% fee added on the agreement so the customer chooses.

Why these: same day, in full, before the truck leaves. Put the accepted methods and the card fee on every agreement so nobody is surprised at the truck. Zelle is the one most customers already have open on their phone; if your bank offers it, take it.

Cash App

Paid

Google Workspace

Email at your own domain, plus Drive and Calendar.

Why we use it: hello@yourcompany.com instead of a Gmail address is the cheapest credibility you can buy, and it is what the agreement goes out from. Drive holds every agreement, photo and briefing in one folder structure that Claude files into. The calendar is the schedule.

Google Workspace

Rent it

Truck rental

A box truck by the day from a commercial rental desk, reserved after the job is booked and paid for out of the job.

Why we still do it: the truck is the last thing you buy. We ran on rentals until 2026, when we bought a pickup and a trailer, and we still rent when a job needs a box truck. Rent from a desk that knows the truck is going to a moving company, like Penske's commercial side or Enterprise Truck Rental with business use selected, and open an account so the paperwork is done once. Consumer rentals are for do-it-yourself moves only. What the rental terms say.

Penske commercial

Our pick for platform jobs

HireAHelper

A platform that books movers for customers, labor-only or with a truck. The platform takes a cut of each job.

Why we use it: it fills open days with jobs we do not have to sell. Most people list labor-only. We recommend listing with a truck as well, and marking the truck as rented, because a full move on the platform pays like a full move and the customer books it the same way. Set your rate so the platform's cut comes out of the customer's price, not yours.

HireAHelper

Labor-only

Moving Help

U-Haul's marketplace for loading and unloading. Customers renting a U-Haul book labor from it at the counter.

Why we use it: labor-only is the easiest work to price and the fastest to fill a gap with, and this is where the customers who already have the truck go looking for it. Say yes to it, especially in the first months.

Moving Help

Pay per lead

Thumbtack

A marketplace where customers post a job and pros respond. You pay when a customer contacts you, whether or not you get the job.

Where it fits: good for getting the first jobs, and honest about it: it is expensive, and it is a race to the bottom, because the customer is comparing five quotes on price. It is not our favorite tool once you have a brand, and we lean on it less every month. Used the right way it earns its keep: reply within minutes, only respond to jobs that match what you do, quote your real number and let the cheap ones go. Turn it down as the reviews come in.

Thumbtack for pros

Free listing

Yelp

A listing people still check before they book, especially anyone moving from a city.

Why we use it: the free listing sends leads on its own. We do not pay for Yelp ads. Claim the page, add the same photos as your Google profile, answer the messages.

Yelp for business

Stage 3 · Crews and reviews

When you have employees, reviews and insurance.

None of these help on day one. The day you have a second crew or twenty reviews, they stop being optional.

Best paid ads, once you qualify

Google Local Services Ads

The "Google Guaranteed" listings at the very top of the results. You pay per lead, not per click, after Google verifies your business and insurance.

Why it is stage 3: you need a general liability certificate of insurance to get on, so it is not a day-one tool. Once you have a good profile and some reviews, it is the best paid ad platform there is for this business: the leads are real people who want a mover this week, you can dispute the junk ones, and the verification hassle is exactly why most new movers never do it and why it works.

The Local Services Ads billing page, transactions: October 1 to 27, 2026, $1,137.28; September, $1,194.41; August, $913.38.
Three months of Local Services Ads spend, from the billing page. The October window, $1,137, bought 14 charged leads, about $81 each.
Local Services Ads

Second crew

Connecteam

Crew scheduling and time clock on their phones. Who is on which job, when they clocked in, when they clocked out.

Why we use it: the day you have two crews you cannot run payroll from memory. Hours are clocked at the job, overtime calculates itself, and the schedule is on everyone's phone the night before. It is free for under ten employees, so it costs nothing until you are big enough to need to pay. You do not need it until you have employees. Then you need it immediately.

Paid

QuickBooks

The books. Income, expenses, invoices, and the numbers your accountant asks for in March.

Why we use it: because the year you skip this is the year you find out what you actually made when it is too late to do anything about it. Start it the month you have real, regular jobs, not the month you have one. Every payment method above connects to it, and Claude drafts the invoices.

Not on the list

What we use, but do not recommend for a moving company.

The booking calendar behind our strategy call and the host this site runs on are tools for this site, not for a moving company. You do not need either. The website is a subject of its own. Our site, annotated is the free version, section by section, and if you would rather we built yours, we build moving company sites from $750.

The tools are the easy part.

Knowing what to charge, which leads to take, and how to set the AI up so it runs the paperwork for you is the hard part. That is the call.